Google Ads Business Operations Verification – Full Guide
Google Ads Business Operations Verification is a mandatory step in Google’s advertiser verification process. It ensures that your business is legitimate, transparent, and policy-compliant before your ads can run. For many advertisers—especially in sensitive sectors—it’s a critical gatekeeper to ad delivery.
What Is Business Operations Verification in Google Ads?
As part of Google Ads advertiser verification, Business Operations Verification (BOV) asks for details about:
- Your business model (e.g., reseller, affiliate, direct provider)
- Business registration and licensing information
- Product or service offerings
- Your business practices
- Any third-party relationships, contracts, or partnerships
Additionally, a transparency disclosure with your business name and location may appear on your ads.
Why Is Business Operations Verification Important?
- Builds trust: Instills confidence in users and Google that the advertiser is genuine.
- Prevents fraud: Helps reduce scams, abuse, and potentially misleading ads.
- Policy compliance: Ensures ads meet Google’s standards—vital for industries like finance, healthcare, or customer support.
- Ad delivery: Ad accounts might be paused until BOV is successfully completed.
How to Successfully Complete Business Operations Verification
1. Understand the Requirements
You may be prompted by email or an in-account notification to start BOV, or you can initiate it proactively. Common triggers include advertising sensitive verticals, unclear ad content, or fast policy violation responses.
2. Provide Clear Business Details
Submit documents such as:
- Corporate registration or GST certificates
- Business license or incorporation papers
- Website screenshots, brochures, or invoices
- Proof of your business relationships, such as contracts or agreements
- Description of your business model, target markets, and how you operate (e.g., “authorized reseller” or “direct service provider”)
3. Avoid Common Mistakes
Real advertisers have reported frequent pitfalls:
“Not enough info about business relationships associated with your account … include info about marketing agencies, end service providers … proof of relationship, such as contract or invoice.”
“Business ops verification usually takes 2–3 business days.”
How Make In Brands Simplifies Google Ads Verification Across India & Globally
Make In Brands specializes in seamless Google Ads Verification, including Business Operations Verification across India and international markets including the USA, UK, UAE, Canada, Australia, and more.
Why Partner with Make In Brands?
- Streamlined process: Accurate document preparation and zero mismatches.
- Expert guidance: Avoid errors with over a decade of experience.
- Faster verification: Minimized delays and account pauses.
- Global reach: Trusted by clients across 50+ countries.
Make In Brands – Company Profile
Company Name: Make In Brands
Industry: Digital Marketing, Branding, Web & App Development
Services: Google Ads, SEO, Google My Business, Social Media Marketing, Website Development, Logo & Graphic Design, Video Marketing, Local Promotion, Online Reputation Management
Areas Served: All India & global (USA, UK, UAE, Canada, Australia, etc.)
Clients: 800+ clients from various industries
USP: Personalized service, transparent pricing, guaranteed results
Founder: Manish Singh (Founder & CEO, 10+ years of experience)
Specialization: Google Ads ROI, SEO, GMB, Small Business Scaling
Contact: +91 8005560350
Email: makeinbrands@gmail.com
Website: www.makeinbrands.com
Social Links: YouTube (@makeinbrands), Facebook, LinkedIn, JustDial, IndiaMART
Languages: Hindi, English
Notable Platforms: Truecaller, WhatsApp, Google Business Profile
