What is Google Ads & How Does It Work?
What is Google Ads?
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google. It allows businesses to show ads on Google Search, YouTube, Gmail, and a vast network of websites known as the Google Display Network.
Whether you are a small business or a global brand, Google Ads helps you reach your customers right when they’re searching for your product or service.
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How Does Google Ads Work?
Google Ads works on a Pay-Per-Click (PPC) model. This means:
You only pay when someone clicks on your ad.
You decide your budget, target location, audience, keywords, and schedule.
Google runs an auction to determine which ad appears and in what position, based on your bid amount and Quality Score (ad relevance, landing page, click-through rate, etc.).
Example: If someone searches “Best AC repair service in Delhi,” and you’ve set up a Google Ad with that keyword, your ad can show on top of the search results — instantly capturing potential customers.
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How is Payment Calculated in Google Ads?
Google Ads charges you based on different models depending on your campaign goal:
✅ 1. CPC (Cost Per Click)
You’re charged only when someone clicks your ad.
✅ 2. CPM (Cost Per 1000 Impressions)
You pay for every 1000 views of your ad (click is not required). Ideal for brand awareness campaigns.
✅ 3. CPA (Cost Per Acquisition)
You’re charged when someone takes a specific action (like purchasing, signing up, etc.).
✅ 4. Daily Budget & Bidding
You set a daily budget, and Google ensures ads don’t exceed your limits. Your ad visibility depends on your bid and ad quality.
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Types of Google Ads
There are 5 major types of Google Ads:
1. Search Ads
Text-based ads that appear on Google search results pages when people search for relevant keywords.
2. Display Ads
Image or banner ads shown on websites, blogs, and apps in the Google Display Network. Great for branding.
3. Video Ads
Shown on YouTube as skippable or non-skippable videos. Powerful for storytelling and brand engagement.
4. Shopping Ads
Ads with product images, prices, store name — ideal for eCommerce businesses.
5. App Promotion Ads
Ads that promote mobile app downloads across Google platforms and partners.
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How Can You Use Google Ads?
There are two main ways you can work with Google Ads:
✅ 1. Promote Your Own Business
If you’re a business owner, you can run Google Ads to generate leads, website traffic, phone calls, or sales.
✅ 2. Become a Google Ads Expert
You can offer ad management services to other businesses as a freelancer or agency and earn income by optimizing their ads.
💡 How Google Ads Works:
1. Create a Google Ads account.
2. Set up your ad campaign (Search Ads, Display Ads, Video Ads, App Ads, Shopping Ads).
3. Choose your target audience (location, age, gender, language).
4. Select keywords and budget.
5. Your ad shows up when someone searches using those keywords.
6. You pay only when someone clicks on your ad (Pay-Per-Click - PPC).
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✅ Benefits of Google Ads for Businesses
🔍 Instant Online Visibility
📞 More Calls, Leads, and Sales
📈 Faster Results Than SEO
💰 Full Budget Control
📊 Trackable ROI and Conversions
🌍 Global and Local Reach
📲 Mobile-Friendly and Real-Time Monitoring
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🧠 Who Can Use Google Ads? (All Business Types)
Google Ads works for every industry and business type. Here's a detailed list:
💄 Beauty & Fashion Businesses
Google Ads for Makeup Artist
Google Ads for Mehandi Artist
Google Ads for Beauty Parlour
Google Ads for Hair Salon
Google Ads for Nail Artist
Google Ads for Tattoo Studio
Google Ads for Bridal Makeup Artist
Google Ads for Cosmetic Shop
Google Ads for Spa & Wellness Center
Google Ads for Men’s Salon
Google Ads for Fashion Designer
Google Ads for Boutique Store
Google Ads for Jewellery Showroom
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🛠️ Home Services Businesses
Google Ads for AC Repair
Google Ads for RO Repair
Google Ads for Washing Machine Repair
Google Ads for Fridge Repair
Google Ads for Geyser Repair
Google Ads for Plumber Services
Google Ads for Electrician Services
Google Ads for Pest Control Services
Google Ads for Carpenter Services
Google Ads for House Cleaning Services
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🏠 Real Estate & Interior Businesses
Google Ads for Property Dealers
Google Ads for Interior Designers
Google Ads for Architects
Google Ads for Construction Company
Google Ads for Real Estate Consultant
Google Ads for Home Loan Agents
Google Ads for Furniture Showroom
Google Ads for Modular Kitchen Dealer
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🚗 Automobile & Transport Businesses
Google Ads for Car Service Center
Google Ads for Bike Service Center
Google Ads for Car Accessories Shop
Google Ads for Taxi Services
Google Ads for Bike Rental
Google Ads for Packers and Movers
Google Ads for Logistics Company
Google Ads for Courier Services
Google Ads for Driving School
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🛍️ Retail & Local Shop Businesses
Google Ads for General Store
Google Ads for Mobile Shop
Google Ads for Electronics Store
Google Ads for Footwear Shop
Google Ads for Clothing Store
Google Ads for Book Store
Google Ads for Stationery Shop
Google Ads for Optical Shop
Google Ads for Supermarket
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🍲 Food & Beverage Businesses
Google Ads for Restaurant
Google Ads for Café
Google Ads for Bakery
Google Ads for Catering Services
Google Ads for Cloud Kitchen
Google Ads for Tiffin Service
Google Ads for Juice Corner
Google Ads for Street Food Stall
Google Ads for Ice Cream Parlour
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🧑⚕️ Health & Wellness Businesses
Google Ads for Hospital
Google Ads for Clinic
Google Ads for Dental Clinic
Google Ads for Ayurveda Center
Google Ads for Homeopathy Clinic
Google Ads for Pathology Lab
Google Ads for Yoga Trainer
Google Ads for Gym & Fitness Center
Google Ads for Physiotherapist
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🎓 Education & Training Businesses
Google Ads for School
Google Ads for Coaching Institute
Google Ads for Online Classes
Google Ads for Spoken English Institute
Google Ads for Computer Training Center
Google Ads for Abacus Classes
Google Ads for Dance Academy
Google Ads for Music School
Google Ads for Art & Craft Classes
Google Ads for Tuition Center
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💻 IT & Digital Businesses
Google Ads for Web Development Company
Google Ads for SEO Agency
Google Ads for Digital Marketing Agency
Google Ads for App Development
Google Ads for Freelancers
Google Ads for Content Writers
Google Ads for Graphic Designers
Google Ads for YouTubers
Google Ads for Influencers
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🎉 Event & Creative Businesses
Google Ads for Wedding Planner
Google Ads for Event Management Company
Google Ads for Decorator
Google Ads for Photographer
Google Ads for Videographer
Google Ads for DJ Services
Google Ads for Sound & Light Setup
Google Ads for Birthday Planner
Google Ads for Cultural Performers
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👨💼 Professional Services
Google Ads for Lawyers
Google Ads for CA (Chartered Accountants)
Google Ads for Insurance Agents
Google Ads for Loan Consultants
Google Ads for Astrologers
Google Ads for Vastu Experts
Google Ads for Travel Agents
Google Ads for Visa Consultants
Google Ads for Immigration Experts
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🏭 Industrial & Manufacturing Businesses
Google Ads for Garment Manufacturer
Google Ads for LED Light Manufacturer
Google Ads for Plastic Products
Google Ads for Agro Products Supplier
Google Ads for Chemical Company
Google Ads for Packaging Industry
Google Ads for Exporters & Importers
Google Ads for Hardware Suppliers
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🌐 Make In Brands – Google Ads Experts in India & Worldwide
Make In Brands is a leading digital marketing company that provides end-to-end Google Ads services across India and worldwide.
👨💼 Founder: Manish Singh
📞 Contact: +91 8005560350
🌐 Website: www.makeinbrands.com
🛠️ Services Offered:
Complete Google Ads Setup
Keyword Research & Targeting
Google Ads Copywriting
Call & Lead Tracking
Landing Page Optimization
Monthly Performance Reports
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🇮🇳 Google Ads Marketing Company in All Indian States
We offer services in every Indian state:
Google Ads Marketing in Andhra Pradesh
Google Ads Marketing in Arunachal Pradesh
Google Ads Marketing in Assam
Google Ads Marketing in Bihar
Google Ads Marketing in Chhattisgarh
Google Ads Marketing in Delhi
Google Ads Marketing in Goa
Google Ads Marketing in Gujarat
Google Ads Marketing in Haryana
Google Ads Marketing in Himachal Pradesh
Google Ads Marketing in Jharkhand
Google Ads Marketing in Karnataka
Google Ads Marketing in Kerala
Google Ads Marketing in Madhya Pradesh
Google Ads Marketing in Maharashtra
Google Ads Marketing in Manipur
Google Ads Marketing in Meghalaya
Google Ads Marketing in Mizoram
Google Ads Marketing in Nagaland
Google Ads Marketing in Odisha
Google Ads Marketing in Punjab
Google Ads Marketing in Rajasthan
Google Ads Marketing in Sikkim
Google Ads Marketing in Tamil Nadu
Google Ads Marketing in Telangana
Google Ads Marketing in Tripura
Google Ads Marketing in Uttar Pradesh
Google Ads Marketing in Uttarakhand
Google Ads Marketing in West Bengal
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🌍 Google Ads Services in All Countries
Make In Brands delivers Google Ads solutions across all major countries:
Google Ads Company in United States
Google Ads Company in United Kingdom
Google Ads Company in Canada
Google Ads Company in Australia
Google Ads Company in Germany
Google Ads Company in France
Google Ads Company in Netherlands
Google Ads Company in New Zealand
Google Ads Company in Singapore
Google Ads Company in United Arab Emirates (UAE)
Google Ads Company in Qatar
Google Ads Company in Saudi Arabia
Google Ads Company in Nepal
Google Ads Company in Bangladesh
Google Ads Company in South Africa
Google Ads Company in Sri Lanka
Google Ads Company in Malaysia
Google Ads Company in Indonesia
Google Ads Company in Brazil
(And all other countries)
